What Boards and Leadership Need to Know Now!
While some companies fear the unknown of the “innovation generation,” the real winners are those who engage and interact with today’s Millennial Mindset® consumers. Consumers who are more prosumer, hyper-connected, content-consuming and more likely to listen to their peers than traditional forms of marketing. Millennials are influencing the attitudes and purchase decisions of other Millennials, Baby Boomers and Gen X.
This educational presentation will challenge Boards to reimagine many of their preconceptions.
The largest and most influential generation of consumers ever- Millennials- are no longer an unreachable audience.
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